How It Works

  • Join

    Join the reel rewards
    program and start earning.

  • Earn Points

    Earn points every time
    you shop.

  • Redeem

    Redeem points for
    exclusive discounts.

Ways to Earn Points

500 points = $10

Refer A Friend

Give $30, Get $30
Give your friends $30 off on their first order of $100+ and get $30 in points for each successful referral.

VIPS Earn Even More

The more you spend, the more exclusive perks you unlock!

The more you spend,
The more exclusive perks you unlock!

Redeem For Products

    Redeem For Discounts

    The more you shop, the more you save! Swapping your points for exclusive discounts is easy. Simply apply your points balance to your order at checkout, and viola.


    Joining is easy! Simply click “Sign up” at the top of this page to create a store account. Once you’ve registered for an account, you will automatically start earning points.

    Placing an order is the quickest way to earn points. For every $1 you spend, you will get 1 point added to your account. You can also earn points for tasks like leaving a review, posting on social media and referring friends. As a bonus, we’ll give you 75 points on your birthday, too!

    Nope! Signing up and earning points is 100% free.

    Using your hard-earned points is a breeze. You can choose to redeem your points at checkout for a discount–or hold off and earn more with your purchase. Points can also be used to claim exclusive AKC merch and freebies under the “Redeem for Products” section above.

    Your up-to-date points balance is always displayed at the top of this page or in your store Account page if you’re logged in.

    Until you use them, your points will last forever.