Table setting with Alaskan King Crab Co. paper copy, crackers and bib by a plate with crab lets.
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Reel Rewards
Join our Reel Rewards program to start earning exclusive rewards every time you shop.
ALREADY HAVE AN ACCOUNT?
SIGN IN TO VIEW YOUR POINTS BALANCE

How It Works

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Join
Join the reel rewards program and start earning.
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Earn Points
Earn points every time you shop.
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Redeem
Redeem points for exclusive discounts.
Table setting with Alaskan King Crab Co. paper copy, crackers and bib by a plate with crab lets.
Redeem For Discounts
The more you shop, the more you save! Swapping your points for exclusive discounts is easy. Simply apply your points balance to your order at checkout, and voila.
EARN 100 POINTS JUST FOR SIGNING UP
hand dipping shrimp into butter on table with corn, potatoes, lemons and other crab boil fixings.

FAQs

How do I join the Reel Rewards program?

Joining is easy! Simply click “Sign up” at the top of this page to create a store account. Once you’ve registered for an account, you will automatically start earning points.

How can I earn points?

Placing an order is the quickest way to earn points. For every $1 you spend, you will get 1 point added to your account. You can also earn points for tasks like leaving a review, posting on social media, and referring friends. As a bonus, we’ll give you 75 points on your birthday, too!

Does it cost anything to begin earning points?

Nope! Signing up and earning points is 100% free.

What can I exchange my points for?

Using your hard-earned points is a breeze. You can choose to redeem your points at checkout for a discount or hold off and earn more with your purchase. Points can also be used to claim exclusive AKC merch and freebies under the “Redeem for Products” section above.

How do I check my points balance?

Your up-to-date points balance is always displayed at the top of this page or in your store Account page if you’re logged in.

Do my points expire?

Until you use them, your points will last forever.